The world of open calls is a constantly evolving landscape, especially in today’s digital age. For many artists, open calls are valuable opportunities to showcase their work, connect with galleries, and gain exposure. However, with this growth comes a new set of challenges and considerations. In this blog post, we’ll explore how to effectively navigate open calls, avoid potential pitfalls, and leverage digital tools to make the most of these opportunities.
The Rise of Open Calls and Digital Platforms
Open calls have become increasingly popular in the art world as a way for artists to gain visibility and access new opportunities. Digital platforms like The Hug are leading the way, providing artists with accessible avenues to showcase their work and connect with institutions, galleries, and brands. Platforms like these not only democratize the art world but also foster a sense of community and collaboration. By leveraging digital spaces, artists can bypass traditional gatekeepers and reach a wider audience.
Do’s and Don’ts for Artists Navigating Open Calls
1. Research Thoroughly Before Applying
|Before submitting your work, it’s essential to research the open call’s terms, fees, and legitimacy. Unfortunately, not all open calls are created equal, and some may primarily function as paid services without offering genuine opportunities. Keep an eye out for red flags, like hefty application fees or unclear selection criteria. Make sure the opportunity aligns with your goals and that the potential benefits justify the application effort and costs.
2. Craft a Compelling Submission
When applying to open calls, presenting your work effectively can make all the difference. Your artist profile and statement should convey your unique artistic voice and connect with the jury on a personal level. Quality matters: high-resolution images, clear descriptions, and concise, impactful writing are key to making a strong impression. Remember, jurors review countless submissions, so make yours stand out by showcasing your distinct perspective and artistic journey.
The Role of Community and NFTs in Supporting Artists
The emergence of community-driven platforms is transforming how artists interact, learn, and grow. Spaces like The Hug are dedicated to supporting artists by creating ecosystems where they can connect and collaborate. Engaging with these communities can provide support, inspiration, and resources that help artists thrive.
Moreover, NFTs have introduced new possibilities for artists, offering a way to monetize work directly and connect with collectors. By embracing NFTs, artists can maintain greater control over their creations, how they are sold, and the relationships they form with their audience.
Evolving Trends in the Art Market
The art world is witnessing a dynamic convergence of digital and physical experiences. For example, partnerships between platforms like The Hug and Loupe Art integrate digital art into physical spaces, from galleries to public billboards. In addition, AI tools are increasingly being used in art creation, sparking both opportunities and debates within the art community. While some view AI as a creative ally, others express concerns about its impact on traditional art forms. Regardless of perspective, it’s essential for artists to stay informed and adapt to these evolving trends.
Navigating Rejections and Understanding the Gallery Perspective
Rejections are a natural part of an artist’s journey. While they can be discouraging, it’s important to view them as learning experiences. Understanding the gallery’s perspective can also be beneficial. Galleries often juggle responsibilities like fundraising and exhibition promotion, and knowing this can aid in making informed decisions about participating in open calls.
Key Takeaways for Artists
Navigating open calls requires a discerning approach. As the art world transforms through technology and shifting power dynamics, artists must proactively research opportunities and refine their application skills. Building a strong community can also provide invaluable support, offering resources and networking opportunities throughout an artist’s career.
In summary, open calls offer exciting possibilities, but approaching them with a strategic mindset is crucial. By aligning opportunities with your goals, leveraging digital platforms, and fostering community connections, you can navigate the open call landscape with confidence and purpose.
Narrative art, with its deep roots in mythology, history, and personal experiences, has evolved alongside human civilization. From the ancient myths of the Greco-Roman world to the intricate allegories of the Renaissance, and into the nuanced stories told by contemporary artists today, narrative art has been a powerful means of exploring and expressing the human experience.
This journey through time highlights not only the artists who have shaped the genre but also the recurring themes and evolving techniques that have kept narrative art relevant across centuries. By weaving together iconic tales, personal histories, and imaginative storytelling, artists connect with viewers on an emotional level, inviting them to see the world through their unique perspectives.
In the following timeline, we’ll explore key periods in narrative art and spotlight artists whose work has had a lasting impact. From ancient myths and religious stories to surreal modern-day narratives, these artworks remind us of our collective past and our ever-changing present, each piece a testament to the enduring power of visual storytelling.
Timeline of Narrative Art
This timeline combines insights from various sources to outline the evolution of narrative art, highlighting key artists and significant artworks.
Ancient Times
Greco-Roman Era: The myth of Leda and the Swan gains popularity, appearing frequently in art and antiquities.
Medieval Era
Early Church Period: Artists begin focusing on New Testament narratives, using visual art to convey religious stories.
Renaissance (15th-16th Centuries)
Artists like Leonardo da Vinci and Michelangelo use narrative elements in their work.
Leda and the Swan resurfaces as a motif, allowing artists to explore themes of sexuality within the constraints of religious contexts.
19th Century
1852-1922: Edmund Blair Leighton produces narrative genre scenes such as Till Death Us Do Part, offering satirical insights into societal norms.
Neoclassical Revival: A renewed interest in ancient and Renaissance themes emerges, particularly in the motif of Leda and the Swan.
20th Century
Mid-20th Century: Abstract and non-representational art styles gain traction, leading to a decline in narrative art.
Late 20th Century to Present: Narrative art experiences a resurgence, with artists like Neo Rauch introducing complex, ambiguous storytelling that challenges traditional interpretations.
Present Day
Contemporary artists, including Alicia Gibson and Sherman, explore personal narratives and surreal elements, often blending fine art with illustration.
Cast of Characters in Narrative Art
Ancient Mythology
Leda: Queen of Sparta, mother to Helen and others, after her encounter with Zeus.
Zeus: King of the gods, who famously transforms into a swan to seduce Leda.
Renaissance Artists
Leonardo da Vinci (1452-1519): Master of the Renaissance, renowned for works that blend art and science.
Michelangelo (1475-1564): Celebrated artist known for his sculptures and paintings, including the Sistine Chapel.
19th Century Artists
Edmund Blair Leighton (1852-1922): Known for romanticized historical scenes that often carry deeper social commentary.
Contemporary Artists
Neo Rauch (born 1960): His surreal works blend Socialist Realism with dreamlike elements, encouraging open interpretation.
Alicia Gibson: Uses mixed media to explore personal themes of vulnerability and intimacy.
Sherman: Ceramic artist known for creating anthropomorphic vases, exploring themes of character and vanity.
David Sandlin: Advocates for the role of narrative in art, providing a rich framework for exploration.
Laura Peyton: Emphasizes the visual storytelling power, allowing viewers to derive personal interpretations.
J.P. Peer: Focuses on fantasy imagery with strong narrative foundations, creating connections with viewers.
Pierre Bonnard (1867-1947): Intimate domestic scenes and vibrant landscapes characterize his work, often evoking mood through color and light.
Additional Influential Figures
Alan Peard: Artist and educator who emphasizes storytelling techniques like framing, titling, and themes.
Brian Ajhar: Illustrator recognized for his narrative-driven artwork.
Note: This cast includes selected artists central to the evolution of narrative art. Many others have also played significant roles in this rich tradition.
The metaverse is transforming the way we experience and interact with art, offering endless possibilities for curators to explore. In a virtual gallery, you’re not limited by physical space or traditional display methods—you can defy gravity, play with dimensions, and create immersive environments that engage viewers in ways a traditional gallery never could. Whether you’re curating for a virtual reality platform, a 3D online gallery, or a blockchain-based art space like Vitruveo, here are some exciting ideas for curating in the metaverse:
1. Defy the Laws of Physics
In the metaverse, the rules of the physical world don’t apply. Why stick to flat walls and traditional displays when you can have artwork float, rotate, or expand as the viewer approaches? You could even have visitors walk through the art itself, experiencing layers or hidden details as they pass through.
Idea: Create a virtual gallery where each artwork floats within a bubble, suspended in mid-air. As the viewer approaches, the bubble expands, and they can step inside to view hidden details or 3D elements not visible from the outside. This could be perfect for abstract art or surrealist works that defy conventional structure.
2. Immersive Art Environments
One of the most powerful aspects of virtual curation is the ability to completely control the environment. You’re not just curating art—you’re curating the space around it. Instead of placing artworks on plain backgrounds, you can build immersive environments that complement the themes of the pieces.
Idea: If you’re curating a nature-themed collection, why not create a gallery space that feels like a forest or a beach? Viewers can explore the art while hearing the sounds of rustling leaves or ocean waves. For a collection of futuristic, digital art, create a high-tech space with holographic elements and glowing pathways that respond to the viewer’s movements.
3. Interactive Elements
The metaverse is all about interactivity, so why not let viewers interact with the artwork in ways they can’t in a physical gallery? They could click on a piece to learn more about the artist, adjust the colors or lighting to see different versions of the work, or even contribute to a collaborative piece that evolves as more people engage with it.
Idea: For a photography exhibit, you could allow users to switch between different filters or times of day to see how lighting and context changes the mood of the photos. Or, for a collaborative digital artwork, viewers could add their own elements to a larger piece that evolves over time.
4. Play with Scale
In virtual spaces, size is no object. You can have artwork that is as large as a building or as small as a coin. Play with scale to create impactful moments for the audience. Imagine walking into a gallery and being dwarfed by a massive sculpture, or finding tiny hidden works of art in unexpected places.
Idea: Curate a gallery with large-scale sculptures that viewers can walk through, while placing smaller, intricate works in hidden corners. You could even create a “scale shift” room where every object appears to change size as the viewer moves through the space, giving a surreal twist to the art experience.
5. Multisensory Experiences
While traditional galleries are typically limited to visual experiences, the metaverse allows curators to engage multiple senses. You can incorporate soundscapes, music, voiceovers, and even haptic feedback to deepen the viewer’s connection with the artwork.
Idea: Curate a gallery where each piece is accompanied by a unique soundscape. A painting of a city street could be paired with the sounds of bustling traffic and distant conversations, while an abstract piece could be accompanied by experimental electronic music that mirrors its energy.
6. Themed Worlds
In a virtual gallery, you can completely change the “world” your visitors are in. Rather than creating a single environment, design multiple themed worlds that the audience can travel between, each tailored to the specific pieces you’re showcasing.
Idea: Imagine a gallery with different portals that transport the viewer to new dimensions, each representing a different art style or movement. For instance, one portal could lead to a surreal, dreamlike landscape for abstract art, while another could open to a retro-futuristic city for digital art and cyberpunk-inspired pieces.
7. Curating in Virtual Reality (VR)
Virtual reality adds another layer of immersion to curating in the metaverse. With VR, viewers aren’t just passively observing—they’re inside the gallery. Consider how you can use this medium to enhance the spatial relationships between artworks, offering viewers a new way to engage with size, distance, and perspective.
Idea: Create a VR gallery where viewers physically walk through the space and experience changes in perspective as they move around and beneath the artworks. You can add interactive “hotspots” where viewers can learn more about the piece or see behind-the-scenes videos of the creative process.
8. Blockchain-Based Curation
With blockchain platforms like Vitruveo, curators have new tools to not only display but also own and sell art in a virtual gallery. Blockchain allows for transparency in art ownership and provenance, making it a key player in the future of virtual curation.
Idea: Curate an exhibition where every artwork is tokenized as an NFT (non-fungible token). Create a “gallery store” within the exhibition where viewers can browse and purchase art instantly, with full proof of ownership and authenticity, or feature collections from emerging digital artists looking to make a name in the NFT space.
Final Thoughts: The Future is Virtual
Curation in the metaverse is an exciting opportunity to rethink how we engage with art. It’s not just about displaying pieces in a traditional format—it’s about creating a fully immersive experience that connects with viewers on a deeper level. With limitless possibilities in virtual spaces, curators can break boundaries, engage audiences interactively, and redefine how art is shared and consumed.
So, go ahead and think big—because in the metaverse, the sky’s no longer the limit!
At its core, curation is about selecting, organizing, and presenting works of art in a way that tells a story, sparks conversation, or evokes a certain emotion. As a curator, you’re not just showcasing individual pieces—you’re creating an experience for your audience.
Whether you’re curating a gallery exhibition, an online stack, or a digital collection, your role as a curator is to provide context and connection. You choose how artworks are grouped, what order they’re displayed in, and what message the collection conveys. Curation matters because it allows viewers to engage with art on a deeper level, guiding them through new perspectives or emotional journeys. In a world where there’s an endless supply of images and artworks, good curation helps the best work shine.
Now that you know the importance of curation, let’s dive into some fun and creative ways to make your curated collections stand out!
1. Theme It with a Twist
When it comes to curating, themes are your best friends. But why settle for a basic theme when you can add a playful or unexpected twist? Instead of “Abstract Art,” try something like “Abstract Dreams: Exploring the Surreal and Unexpected.” You could ask artists to submit works that reflect dreamlike elements, or pieces that blend reality with fantasy.
Example: If curating photography, consider a theme like “Through the Looking Glass,” where artists focus on reflections, mirrors, and glass in their work. It creates intrigue and gives the audience a deeper sense of curiosity and engagement.
2. Create a Journey Through Art
Think of your art curation like a story—how can you guide the audience through different emotions, experiences, or even time periods? Instead of just hanging pieces next to each other, consider the flow. What piece should the viewer see first, and how does that set the tone for the rest of the collection?
Example: In an online gallery, you could create a virtual “journey” where each artwork leads the audience deeper into a particular mood or emotion. Start with lighter, airy pieces, and gradually introduce more intense, darker tones as they scroll. A collection titled “Into the Abyss” could start with sunny landscapes and end with abstract, dark forms. Spooky!
3. Color Stories
Instead of focusing on the subject matter, why not curate an exhibition around color? Artists love playing with color, and audiences love discovering how color can shift the mood and meaning of an artwork. You could have an exhibit dedicated to the many shades of blue or a gallery featuring only vibrant, electric hues.
Example: Create a collection called “Fifty Shades of Yellow,” featuring various artists’ interpretations of the color yellow. From sunny optimism to mellow warmth, yellow takes on different meanings in different contexts. And hey, it’s a great conversation starter!
4. Art Through the Ages
Want to add a historical twist to your show? Curate pieces that explore different art movements or historical periods. Guide your audience through time, highlighting how styles and techniques have evolved. This can help viewers see the connections between older, more classical art and modern or contemporary pieces.
Example: Curate a collection called “Timeless Transitions,” featuring pieces inspired by classical art movements like the Renaissance or Baroque, alongside modern interpretations that bring a contemporary twist to those styles. This provides a unique educational angle and keeps the viewer intrigued by the fusion of old and new.
5. Challenge Artists with a Constraint
Every artist loves a challenge! For a fun twist, give your artists a quirky constraint to follow—like “Only use three colors,” “Create something inspired by a childhood memory,” or “Artworks that include circles.” This adds an element of surprise and makes the curation even more cohesive.
Example: Create a show titled “Circles in Motion,” where every piece has to incorporate a circular form in some way. It can be literal, abstract, or hidden. The audience will have fun spotting the circle, and the artists will enjoy the challenge!
Final Thoughts: Mix, Match, and Have Fun!
Curation doesn’t have to be rigid or serious—it’s about bringing art to life in a way that’s both meaningful and engaging. Whether you’re curating for an online stack, a gallery show, or even a pop-up exhibition, use your creativity to experiment, engage your audience, and most importantly—have fun with it!
Let’s face it: social media can be tough, especially when it feels like you’re shouting into the void without getting any real traction. If you’ve been banging your head against the wall with Instagram or Facebook, you’re not alone. Many artists and photographers struggle to get the visibility they deserve. But social media isn’t the only way to get more eyes on your work.
So, what else can you do to reach more people and grow your income? It starts with shifting your mindset and realizing that you don’t need to have millions of followers to make a substantial income. You just need 1,000 people to spend $100 each year on your work to earn $100,000 annually. This is absolutely doable for any small business or artist if you approach it strategically.
Step 1: Define What You’re Selling
First, work backwards. Think about what you’re offering. Are you a photographer selling prints, leading workshops, offering editing presets, or perhaps teaching others the craft? It could be a combination of these things. The goal is to diversify your offerings to appeal to different types of buyers. For instance, you could offer:
Photography Prints: High-quality prints of your best shots.
Workshops and Photography Day Trips: In-person or virtual events where you share your favorite shooting spots and techniques.
Editing Presets or Tutorials: Sell Lightroom or Photoshop presets along with tutorial videos on how to achieve your signature look.
Online Courses: Teach beginner to advanced photography techniques through an online course or membership platform.
Having a range of products or services allows you to meet different needs and price points, making it easier to reach that $100 per person target.
Step 2: How to Reach Your Audience (Without Relying on Social Media)
Now that you know what you’re selling, the next step is figuring out how to get people to buy. Here are several strategies to explore beyond social media:
1. Leverage YouTube and Blogs for Education and Engagement
Start a YouTube channel or blog where you teach photography skills, share your process, and give behind-the-scenes looks at your work. Educational content can build a loyal audience over time, and platforms like YouTube offer monetization opportunities through ads, sponsorships, and affiliate links. You can also use these channels to drive traffic to your website, where you sell prints, workshops, or presets.
For example, you could post videos like “How to Photograph Colorado’s Mountains at Sunset” or “Editing Tips for Capturing Perfect Wildlife Shots.” This positions you as an expert, and your viewers are more likely to invest in your work after seeing your expertise in action.
2. Offer Photography Workshops and Day Trips
If you’re based in a scenic state like I am, why not offer photography day trips or workshops? You can lead groups of photography enthusiasts to your favorite spots, teaching them how to capture the stunning landscapes, wildlife, or even cityscapes the state has to offer.
By promoting these workshops locally—through community boards, Meetup, and partnerships with tourism companies—you can reach people who might not even be on social media but are eager for in-person experiences.
3. Create and Sell Online Courses
As an expert, you have valuable expertise that people are willing to pay for. Platforms like Udemy, Skillshare, or even your own website allow you to sell photography courses. You can teach everything from basic camera settings to advanced editing techniques, reaching a global audience without relying on Instagram’s algorithm.
Offering a free mini-course can attract potential students, and once they see the value you provide, they’ll be more likely to purchase your full courses or other products.
4. Build an Email List and Use Direct Outreach
An email list is one of the most effective ways to stay connected with your audience. Collect emails through your website or events and send regular updates about new work, upcoming workshops, and special offers.
Direct outreach, such as personalized emails to past clients or collectors, is also a powerful way to maintain relationships and generate sales. You can ask for feedback, offer exclusive deals, or give them first access to new prints or classes.
5. Participate in Local Art Fairs and Pop-Ups
Local art fairs and pop-up markets give you the opportunity to connect with buyers in person, where they can see the quality of your prints firsthand. These events allow you to engage with people in a more personal way, often leading to better sales than you’d get online. Plus, they’re a great way to network with other artists and collaborators.
6. Utilize Licensing and Digital Sales Channels
In addition to offering physical prints or workshops, you can also explore licensing opportunities for your work. Platforms like Vitruveo (which will soon be live) are designed to help artists license and sell their work across multiple marketplaces. While it’s still in the building phase and not yet suitable for those needing immediate income, within 60 to 90 days, Vitruveo will offer a centralized exchange where your work can be consigned and sold.
With Vitruveo, you can consign your work once, create the metadata, and then utilize sales channels through their technology. This system allows you to license your art for streaming, earning ongoing revenue even after the initial sale. It’s an exciting way to monetize your work, especially for those looking to build long-term, sustainable income.
Step 3: Focus on What You Love
Finally, to make this journey sustainable, focus on what you love doing. If you’re passionate about leading photography day trips or creating YouTube tutorials, lean into that. The key to success isn’t just about the sales—it’s about building a community of people who genuinely care about your work.
And remember, you don’t need millions of followers. You just need 1,000 people to spend $100 each year to generate $100,000. By diversifying your offerings, focusing on direct engagement, and exploring new platforms, this goal is within reach for any artist or photographer. So start small, build authentically, and grow from there.
