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Copyright is Dead: Why It Fails Creators & What Comes Next


The Illusion of Copyright Protection

I’ve been thinking about this for a long time. Copyright law is an outdated relic of a bygone era—an era where creativity was scarce, publishing was controlled by gatekeepers, and protecting intellectual property actually meant something.

Today, in a world where AI tools are everywhere, the idea that an artist needs government validation to claim their own work is ridiculous.

The U.S. Copyright Office’s latest AI report confirms that AI-generated works alone cannot be copyrighted, but human contributions can make a work eligible—depending on the level of creative input. However, the report leaves open how much human input is enough and who decides that threshold.

Creators shouldn’t need a stamp of approval to claim and monetize their work, but the Copyright Office has ruled that AI prompts alone do not qualify as authorship. This means artists must demonstrate clear creative modifications to claim copyright.

The truth is, copyright began as a way to regulate publishing monopolies and later evolved into a tool for controlling distribution and maximizing corporate profits. And in today’s digital economy, creators don’t need outdated laws. We need better tools.


A Brief History of Copyright

Copyright has always been about power—who controls creative works, and who profits from them. It started as a tool for regulating publishers, but as technology advanced, it became more about corporate control.

📚 The First Copyright Law (1710): The Statute of Anne (England) was the world’s first copyright law. It granted authors rights to their work but also limited publishers’ monopolies over books.

📚 The U.S. Copyright Act (1790): America copied this model, granting authors a 14-year monopoly (renewable once). It was meant to incentivize creation, but from the beginning, copyright was tied to commercial interests.

🎬 Hollywood & Copyright Expansion (20th Century): Movie studios, record labels, and publishing giants lobbied for stronger copyright laws to maximize profits. Copyright protections were extended multiple times, often benefiting corporations far more than individual artists.

Let’s be real: who actually benefits from copyright today?

✅ Big corporations that have the resources to sue infringers.
✅ Lawyers who make millions fighting over intellectual property.
✅ Platforms like YouTube that weaponize copyright claims to control content.

Meanwhile, most independent artists can’t afford to enforce their copyrights. In the digital world—where images, videos, and music can be copied infinitely—copyright is an illusion of protection.


Photography, AI, and the Fear of New Technology

What’s happening with AI-generated art today is exactly what happened with photography in the 19th century.

When photography was first invented, traditional artists and legal experts argued that photographs weren’t “real art” because “the camera did the work.” Sound familiar?

📸 The Supreme Court & Photography (1884)
In Burrow-Giles Lithographic Co. v. Sarony, the U.S. Supreme Court ruled that a photograph could be copyrighted—but only if the photographer exercised creative control (composition, lighting, pose).

The same vague standard is being applied to AI today:
💡 If an artist uses AI, how much control is “enough” for copyright?
💡 Who decides, and why should artists need approval at all?

The real problem isn’t AI. It’s that copyright law is stuck in an outdated framework. AI, blockchain, and digital tools have already changed how art is created and shared. Instead of arguing over “human effort,” we need new systems that work for artists today.


If Copyright is Fading, What Comes Next?

If copyright no longer protects artists, how do we protect and monetize our work?

The answer isn’t more lawsuits—it’s better technology:

1️⃣ Blockchain & Smart Contracts: Proof Without Permission

Timestamp & track authorship on the blockchain—no government needed.
Smart contracts allow automatic licensing and royalty payments.
✅ Artists don’t need permission to own their work.

📌 Note: While blockchain provides proof of ownership, legal systems haven’t fully recognized it as a copyright alternative yet. But adoption is growing.

2️⃣ AI + Licensing: Own Your Process

✅ Instead of fighting for copyright, artists should define their own licensing terms.
✅ AI-assisted creation should have clear monetization options rather than legal battles.
Decentralized platforms & NFTs allow direct sales, tracking, and automated royalties.

3️⃣ Direct Monetization: No Gatekeepers

✅ Platforms like Patreon, Substack, ARTstocker, and creator-driven tools let artists sell directly to their audience.
✅ Instead of fighting piracy, artists can embrace accessibility and focus on community-driven monetization models.


A Call to Artists: Stop Playing By Old Rules

Why are we still waiting for validation from institutions that don’t serve us?

📌 The Copyright Office, record labels, and publishers are scrambling to stay relevant—but they aren’t necessary anymore.

✅ Artists don’t need permission to claim their work.
✅ AI isn’t a threat—it’s an opportunity.
✅ Copyright isn’t the future—blockchain, licensing, and direct ownership are.

It’s time for artists to stop playing by outdated rules and start creating a system that works for us.

🔴 Copyright isn’t dead yet—but it’s fading. What comes next is up to us.


Where Do You Stand?

Is copyright still relevant in the age of AI and blockchain? Or is it time to move on?

Let’s talk. Find me on X and most social media sites: @vlaneART

Finding Success Beyond Social Media: Building Your Audience and Monetizing Your Art

Let’s face it: social media can be tough, especially when it feels like you’re shouting into the void without getting any real traction. If you’ve been banging your head against the wall with Instagram or Facebook, you’re not alone. Many artists and photographers struggle to get the visibility they deserve. But social media isn’t the only way to get more eyes on your work.

So, what else can you do to reach more people and grow your income? It starts with shifting your mindset and realizing that you don’t need to have millions of followers to make a substantial income. You just need 1,000 people to spend $100 each year on your work to earn $100,000 annually. This is absolutely doable for any small business or artist if you approach it strategically.

Step 1: Define What You’re Selling

First, work backwards. Think about what you’re offering. Are you a photographer selling prints, leading workshops, offering editing presets, or perhaps teaching others the craft? It could be a combination of these things. The goal is to diversify your offerings to appeal to different types of buyers. For instance, you could offer:

  • Photography Prints: High-quality prints of your best shots.
  • Workshops and Photography Day Trips: In-person or virtual events where you share your favorite shooting spots and techniques.
  • Editing Presets or Tutorials: Sell Lightroom or Photoshop presets along with tutorial videos on how to achieve your signature look.
  • Online Courses: Teach beginner to advanced photography techniques through an online course or membership platform.

Having a range of products or services allows you to meet different needs and price points, making it easier to reach that $100 per person target.

Step 2: How to Reach Your Audience (Without Relying on Social Media)

Now that you know what you’re selling, the next step is figuring out how to get people to buy. Here are several strategies to explore beyond social media:

1. Leverage YouTube and Blogs for Education and Engagement

Start a YouTube channel or blog where you teach photography skills, share your process, and give behind-the-scenes looks at your work. Educational content can build a loyal audience over time, and platforms like YouTube offer monetization opportunities through ads, sponsorships, and affiliate links. You can also use these channels to drive traffic to your website, where you sell prints, workshops, or presets.

For example, you could post videos like “How to Photograph Colorado’s Mountains at Sunset” or “Editing Tips for Capturing Perfect Wildlife Shots.” This positions you as an expert, and your viewers are more likely to invest in your work after seeing your expertise in action.

2. Offer Photography Workshops and Day Trips

If you’re based in a scenic state like I am, why not offer photography day trips or workshops? You can lead groups of photography enthusiasts to your favorite spots, teaching them how to capture the stunning landscapes, wildlife, or even cityscapes the state has to offer.

By promoting these workshops locally—through community boards, Meetup, and partnerships with tourism companies—you can reach people who might not even be on social media but are eager for in-person experiences.

3. Create and Sell Online Courses

As an expert, you have valuable expertise that people are willing to pay for. Platforms like Udemy, Skillshare, or even your own website allow you to sell photography courses. You can teach everything from basic camera settings to advanced editing techniques, reaching a global audience without relying on Instagram’s algorithm.

Offering a free mini-course can attract potential students, and once they see the value you provide, they’ll be more likely to purchase your full courses or other products.

4. Build an Email List and Use Direct Outreach

An email list is one of the most effective ways to stay connected with your audience. Collect emails through your website or events and send regular updates about new work, upcoming workshops, and special offers.

Direct outreach, such as personalized emails to past clients or collectors, is also a powerful way to maintain relationships and generate sales. You can ask for feedback, offer exclusive deals, or give them first access to new prints or classes.

5. Participate in Local Art Fairs and Pop-Ups

Local art fairs and pop-up markets give you the opportunity to connect with buyers in person, where they can see the quality of your prints firsthand. These events allow you to engage with people in a more personal way, often leading to better sales than you’d get online. Plus, they’re a great way to network with other artists and collaborators.

6. Utilize Licensing and Digital Sales Channels

In addition to offering physical prints or workshops, you can also explore licensing opportunities for your work. Platforms like Vitruveo (which will soon be live) are designed to help artists license and sell their work across multiple marketplaces. While it’s still in the building phase and not yet suitable for those needing immediate income, within 60 to 90 days, Vitruveo will offer a centralized exchange where your work can be consigned and sold.

With Vitruveo, you can consign your work once, create the metadata, and then utilize sales channels through their technology. This system allows you to license your art for streaming, earning ongoing revenue even after the initial sale. It’s an exciting way to monetize your work, especially for those looking to build long-term, sustainable income.

Step 3: Focus on What You Love

Finally, to make this journey sustainable, focus on what you love doing. If you’re passionate about leading photography day trips or creating YouTube tutorials, lean into that. The key to success isn’t just about the sales—it’s about building a community of people who genuinely care about your work.

And remember, you don’t need millions of followers. You just need 1,000 people to spend $100 each year to generate $100,000. By diversifying your offerings, focusing on direct engagement, and exploring new platforms, this goal is within reach for any artist or photographer. So start small, build authentically, and grow from there.